Blog

10
Feb

Tuning Up: Kendrick Lamar Releases Potent New Single, “The Blacker The Berry”

Posted by | No Tags | Audio · Music

Last night, I heated up a heartwarming can of Progresso chicken noodle soup with my eyes closed and violently nodded my head for five minutes and thirty-one seconds.  It was a full-on musical blackout courtesy of Kendrick Lamar’s latest single, “The Blacker The Berry”.  When the song finally drew to a halt, a very large […]

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30
Jan

RECAP: First Time Fridays With Co.MISSION Content

Posted by | No Tags | Blog · Company Culture · Instagram

It’s been a blur of hard work and harsh weather in NYC this past week.  We know you’re right there with us.  Seeing your own breath isn’t nearly as magical and the soaring highs that came with the release of T-Swift’s “1989” album are starting to simmer into some super-dark lows… No need to panic. […]

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20
Jan

Tuning Up: Frank Ocean Releases Profound Aaliyah Tribute “At Your Best (You Are Love)”

Posted by | No Tags | Audio · Music

Frank Ocean is good.  Specifically, Frank Ocean is good at making his voice sound angelically pleasing to human ears.   This weekend he chose to pay homage to Aaliyah by sharing a soulful cover of “At Your Best (You are love)” on the late singer’s birthday.   The track was originally performed by The Isley Brothers […]

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16
Jan

Co.MISSION Style: A collection of street styles

Posted by | No Tags | Blog · Content Marketing · Fashion · Lifestyle

We are thrilled to announce the launch of our new fashion blog Co.MISSION Style!   Co.MISSION Style (click!) is a curated collection of local trends and street styles from around the world captured by our global network.This month, we are excited to share spring and summer styles from Melbourne, Australia, Brasilia, Brazil and South Korea […]

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09
Dec

Tuning Up: J. Cole Surprises Fans With Innovative Album Drop

Posted by | No Tags | Brand Marketing · Music · Video

Last month, Roc Nation Rapper and Producer J. Cole announced via Twitter his plans for the release of his upcoming album, 2014 Forest Hills Drive.  The follow up to 2013’s Born Sinner came as a bit of a last minute surprise to fans with no singles and little time for marketing and promotion leading up to today’s album release. […]

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21
Nov

First Time Fridays with Co.MISSION Content

Posted by | No Tags | Company Culture · Instagram

It’s become a Co.MISSION tradition. Maybe we’ll grab lunch at one of our favorite spots in DUMBO, or maybe we’ll check out our favorite museums in the city. Whatever it is, it’s something to be excited about and look forward to after a big production when our schedule frees up and we can finally catch […]

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11
Nov

TUNING UP: Leon Bridges’ “Better Man” Brings Back Vintage Soul

Posted by | No Tags | Audio · Music

Long gone are the days of Otis Redding and Sam Cooke crooning love-struck ballads of the 50′s and 60′s.  Yet Texas-native Leon Bridges might just have a say in bringing back the soul-drenched sound in 2014.   Artists such as Gary Clark Jr. have proven that producing music and content with a throwback style can […]

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30
Oct

Instagram Debuts Promoted Video Content

Posted by | No Tags | Brand Marketing · Content Marketing · Instagram · Mobile · Video

Last year, Instagram introduced promoted brand images. Today, big brands such as Disney, Lancome, Banana Republic and many more are rolling out new ads for the social platform’s promoted video debut. The 15-second autoplay posts will seamlessly appear in users’ feeds and offer audiences fresh, appealing content.   It makes sense that big brands would […]

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08
Oct

Canon Sees Impossible with Interactive Storytelling Campaign

Posted by | No Tags | Brand Marketing · Branding · Storytelling

Canon’s new interactive brand campaign wants you to achieve the impossible with inspiring storytelling from Grey New York. The brand’s new marketing campaign focuses on consumer stories and experiences, rather than the technology-based products. “There’s more to the image than anyone thought possible,” says the tagline. The new campaign “See Impossible” reaches out and connects […]

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19
Sep

Derek Jeter Thanks Fans in Gatorade Ad

Posted by | No Tags | Brand Marketing · Sports · Video

Gatorade’s salute to retiring New York Yankee Derek Jeter gave us chills. Maybe it was the soundtrack of Frank Sinatra’s “My Way,” or the young boy freaking out over an autograph from the superstar outside Yankee stadium.   TBWA\Chiat\Day in Los Angeles knocked it out the park. The black and white ad is full of […]

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