Blog

21
Nov

First Time Fridays with Co.MISSION Content

Posted by | No Tags | Company Culture · Instagram

It’s become a Co.MISSION tradition. Maybe we’ll grab lunch at one of our favorite spots in DUMBO, or maybe we’ll check out our favorite museums in the city. Whatever it is, it’s something to be excited about and look forward to after a big production when our schedule frees up and we can finally catch […]

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11
Nov

TUNING UP: Leon Bridges’ “Better Man” Brings Back Vintage Soul

Posted by | No Tags | Audio · Music

Long gone are the days of Otis Redding and Sam Cooke crooning love-struck ballads of the 50′s and 60′s.  Yet Texas-native Leon Bridges might just have a say in bringing back the soul-drenched sound in 2014.   Artists such as Gary Clark Jr. have proven that producing music and content with a throwback style can […]

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30
Oct

Instagram Debuts Promoted Video Content

Posted by | No Tags | Brand Marketing · Content Marketing · Instagram · Mobile · Video

Last year, Instagram introduced promoted brand images. Today, big brands such as Disney, Lancome, Banana Republic and many more are rolling out new ads for the social platform’s promoted video debut. The 15-second autoplay posts will seamlessly appear in users’ feeds and offer audiences fresh, appealing content.   It makes sense that big brands would […]

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08
Oct

Canon Sees Impossible with Interactive Storytelling Campaign

Posted by | No Tags | Brand Marketing · Branding · Storytelling

Canon’s new interactive brand campaign wants you to achieve the impossible with inspiring storytelling from Grey New York. The brand’s new marketing campaign focuses on consumer stories and experiences, rather than the technology-based products. “There’s more to the image than anyone thought possible,” says the tagline. The new campaign “See Impossible” reaches out and connects […]

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19
Sep

Derek Jeter Thanks Fans in Gatorade Ad

Posted by | No Tags | Brand Marketing · Sports · Video

Gatorade’s salute to retiring New York Yankee Derek Jeter gave us chills. Maybe it was the soundtrack of Frank Sinatra’s “My Way,” or the young boy freaking out over an autograph from the superstar outside Yankee stadium.   TBWA\Chiat\Day in Los Angeles knocked it out the park. The black and white ad is full of […]

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16
Sep

British Brand & Ad Agency Create Tasty Mosaic Billboard

Posted by | No Tags | Brand Marketing · Content Marketing

Confectionary brand Mr. Kipling and ad agency JWT London proved the company’s slogan, ‘Life is better with cake,’ when the pair installed the world’s first billboard made of cake. Created by food artist Michelle Wibowo, the entire display was edible–even the slogan was made of sugar icing letters. The activation took approximately seven hours to […]

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11
Sep

Citizen’s Brand Film Celebrates ‘Better Starts Now’

Posted by | No Tags | Brand Marketing · Fashion · Storytelling · Video

Citizen takes us back in time with a fresh piece of storytelling. Created by Wieden+Kennedy agencies, this brand film tells the story of one of the world’s largest producers of watches in a captivating and inventive way. The video emphasizes the company’s first global brand campaign: Better Starts Now. Filmed overhead a workstation, the brand […]

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09
Sep

Swedish Brand Åhléns Makes Instagram Shoppable

Posted by | No Tags | Brand Marketing · Fashion · Instagram · Lifestyle · Mobile

Shot it! Got It! Swedish department store Åhléns and ad agency Forsman & Bodenfors are using Instagram to offer consumers sweet deals in this social marketing campaign.   Åhléns posted fast-paced Instagram videos featuring a variety of products flashing by in an effort to reach the younger consumers who are most active on the social […]

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29
Aug

Gap Recruits Filmmaker David Fincher for New Fall Campaign

Posted by | No Tags | Brand Marketing · Content Marketing · Fashion · Storytelling · Video

Gap’s taking a walk on the dark side with one of American cinema’s best filmmakers, David Fincher. New York’s Wieden + Kennedy launched the clothing brand’s ‘Dress Normal’ campaign with four short videos directed by the Academy-award nominee. In an effort to rebrand the American clothing company, the new marketing campaign is a strong contrast […]

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19
Aug

Bacardi’s Graphic Novel Approach to Storytelling

Posted by | No Tags | Brand Marketing · Content Marketing · Lifestyle · Storytelling · Video

Bacardi recruited graphic novel legends Warren Ellis and Michael Allred to turn the Bacardi family story into an exclusive graphic novel. Residing in completely different locations, the pair collaborated for the first time to deliver a unique piece of “the best storytelling medium there is.” This video is quick-paced, comical and detailed in telling how […]

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