Blog

29
Aug

Gap Recruits Filmmaker David Fincher for New Fall Campaign

Posted by | No Tags | Brand Marketing · Content Marketing · Fashion · Storytelling · Video

Gap’s taking a walk on the dark side with one of American cinema’s best filmmakers, David Fincher. New York’s Wieden + Kennedy launched the clothing brand’s ‘Dress Normal’ campaign with four short videos directed by the Academy-award nominee. In an effort to rebrand the American clothing company, the new marketing campaign is a strong contrast […]

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19
Aug

Bacardi’s Graphic Novel Approach to Storytelling

Posted by | No Tags | Brand Marketing · Content Marketing · Lifestyle · Storytelling · Video

Bacardi recruited graphic novel legends Warren Ellis and Michael Allred to turn the Bacardi family story into an exclusive graphic novel. Residing in completely different locations, the pair collaborated for the first time to deliver a unique piece of “the best storytelling medium there is.” This video is quick-paced, comical and detailed in telling how […]

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18
Aug

VIDEO: Gatorade Stays True to its New Campaign

Posted by | · · · | Brand Marketing · Branding · Content Marketing · Video

Gatorade is really trying to stay true to its campaign tagline “You Don’t Sweat it, You Don’t Get it.” The brand’s new ads from TBWA\Chiat\Day are hilariously engaging and we can’t decide which one we like best. Caught on hidden cameras, the eight-video series stars Rob Belushi as a convenience store clerk who refuses to […]

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15
Aug

#Spring Gives Impulse Buying a New Meaning

Posted by | · | Brand Marketing · Branding · Fashion · Mobile

Named after Spring Street in New York City’s SoHo neighborhood, Spring is a start-up app that has recreated and repackaged the experience of window-shopping down the street or in your local mall.   Launched with more than 100 brands, Spring features items from big names such as Alice+Olivia, Carolina Herrera, Warby Parker, Hugo Boss, Levi’s… […]

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14
Aug

Twitter Amplifies its Platform with Promoted Videos

Posted by | No Tags | Brand Marketing · Content Marketing · Storytelling · Twitter · Video

Your Twitter feed just became a little more interesting. As a part of its Twitter Amplify program, the company is introducing promoted videos for brands and agencies. The new feature is based on a CPV ad buying model, meaning that advertisers will only be charged when users play the promoted video in their Twitter feed. […]

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11
Aug

Under Armour Broadens its Target Audience

Posted by | No Tags | Brand Marketing · Content Marketing · Lifestyle · Sports Apparel · Storytelling · Video

Under Armour & Droga5 introduced a new brand character for its “I Will What I Want” campaign. Featuring Misty Copeland, a soloist for the American Ballet Theatre, the brand’s trending ad is a great example of likeable, memorable and shareable storytelling. The video outlines the obstacles the ballerina faced and overcame by demonstrating the strength, […]

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06
Aug

Bud Light is #UpForWhatever All Summer

Posted by | No Tags | Brand Marketing · Content Marketing · Lifestyle · Video

Bud Light & BBDO launched the brand’s “Up For Whatever” campaign this summer by reaching out and encouraging millennials to audition for a chance to be invited to what could be the biggest brand party of all time. The larger-than-life weekend event will take place on September 5-7 at a town created by Bud Light […]

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04
Aug

#LiveInLevis Around The World

Posted by | No Tags | Branding · Fashion · Lifestyle · Video

Levi’s launched its “Live In Levi’s Project” and did a fantastic job capturing authentic self-expression, attainable appeal and unique storytelling from around the globe. The company  traveled from New York City to Tokyo and everywhere in between to document artists, designers, musicians, fashion editors and more about how they live in their Levi’s.   #LiveInLevis […]

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01
Aug

Samsung Mobile Reminds Us #EveryDayIsDayOne

Posted by | No Tags | Branding · Video

Samsung Mobile and 72andsunny created an emotional and empowering ad to celebrate the mobile company’s partnership with the Association of Surfing Professionals. Featuring world-class surfers such as Kelly Slater (USA), Stephanie Gilmore (AUS), Gabriel Medina (BRA), the video did a fantastic job bottling up the nerves and the rush of surfing in a short yet […]

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28
Jul

Expedia Throws You Back in Time

Posted by | · · | Branding · Instagram · Video

Expedia is traveling back in time with its new social media campaign ‘Thrown Back Thursdays.’ For the remainder of the summer, the travel site is using the popular hashtag to revisit memories and re-create new ones. Users are encouraged to upload photos of their favorite summer memories using the hashtag for a chance to win […]

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