Social media and technology have forever changed what it means to build a brand. The old advertising and production models can no longer keep up with the insatiable appetite of the social feed. Intrusive advertising will also continue to be less effective as people remain in control of being able to avoid advertising. This significant shift requires an entirely new model for brand building. It requires a streamlined and nimble approach to creating content that people will actually choose to watch and share. An intense focus on crafting stories and participatory brand experiences that act as the emotional glue to create deeper connections with your consumers. The name Co.MISSION stands for collaborative mission, because we believe that what it takes to win in this new world is brands and nimble storytellers coming together to engage consumers in authentic ways that drive results.