The Misfit Shine Story. We helped launch Misfit Wearables first product, the Shine, which is an elegant wireless activity tracker. We shot the video using our network in NYC, San Fran and Seoul, South Korea (where the product was manufactured). The video has received over 850k views on YouTube and we helped Misfit raise over $850k in crowdfunding, making it one of the most funded Indiegogo campaigns in history. Forbes, Fast Company, MSN, Gizmodo, TechCrunch and IEEE Spectrum picked up the campaign the morning of launch and many more big publications picked it up in the following days.
Executive produced by Harrison Winter, written by Jason Oppliger, Directed by Michael Marantz and Jason Oppliger, cinematography by Jared Levy, editing and music by Michael Marantz.
Co.MISSION’s Role: Creative direction, script development, product messaging, direction, cinematography, shot list, selection of cinematographers across NYC, San Fran and Seoul with similar aesthetic styles to work well together in the edit, casting, location scouting, wardrobe, editing, post production and video seeding.