Newcastle “Cabvertising” A million views and counting. Short-listed in two categories at the 2014 One Show.

We partnered with Magnetic and BeCore to create this video for Droga’s client – Newcastle Beer.  To launch their new black ale, Newcastle Cabbie, we gave away rides home in authentic British cabs.

 

Directed and Executive Produced by Harrison Winter, Co-Directed by Jason Oppliger, Tech by Dan Tundis, Cinematography by Kuba Zelazek, Daniel Gamburg and Ryan Palmieri, interior cab lighting by Kevin Pittman and interior cab sound by Marcus Ricaud. Additional crew info available upon request.     

 

Co.MISSION’s role:  Creative direction to set the vision for shooting style, camera and lens selection, picture style settings, shot list, all tech planning, securing of gear and installation for power supply inside the cabs, five cameras and discreet LED panel lighting in each cab to ensure faces were lit, sound, casting sessions for the drivers, mapping of activation driving routes, permitting, release forms / photos, content capture / filming, insurance and ambassador recruiting from a bar to vet and stagger real people for rides in the cabs.

 

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