We were asked to tell the story of the role Starbucks plays in the world, because the brand is about so much more than just coffee. So, on a single day, our global network of talented directors, cinematographers, photographers and producers filmed and photographed real people’s moments at Starbucks in 36 cities across 28 countries. Over the week that followed, we pursued the best moments and brought them to life by creating a series of short documentaries. On Sept 29th 2014, the 60-second spot from the campaign aired on the TV Show “The Voice” to an audience of 13 million. Scroll down to see the videos.
“Meet Me At Starbucks” was created in collaboration with the great folks at 72andSunny and m ss ng p eces.
Executive Produced by Harrison Winter of Co.MISSION, directed by Josh Nussbaum of m ss ng p eces, cinematography and local production / direction by the Co.MISSION network across 28 countries.
Co.MISSION’s Role: Curation, selection and management of 32 filmmaker teams and 4 photographers across 28 countries from the Co.MISSION network in just 2 weeks of pre-production. Creative direction to select cinematographers with a consistent aesthetic style to ensure footage from 32 teams would work together well in the edit. Video chats and production guidelines to align each team prior to filming. All filming and direction of real people across 36 cities to capture authentic, real moments. Location scouting in each city to select each Starbucks location to be on camera and local story scouting to find customers with great stories for the short films. The individual short films, such as “Finding Understanding”, “Postcrossers”, “Remade In America”, “A Common Cause”, “In Harmony” and “The New Office” etc. were also directed by local Co.MISSION directors in each city (director names and global crew info available upon request). During the global filming day, conducted video chats with each individual crew in 36 cities over a span of 36 hours to check in on how the filming was going to help provide further guidance. Unified camera selection for all filmmakers around the world, securing gear, global production insurance, sound, release forms and matching release forms to release photos, production logistic documents to ensure all hard drives and files were organized and labeled in a consistent way across every city, transcoding all footage locally, shipping of hard drives and customs classification to ensure the drives cleared quickly through customs to meet a fast editing timeline.