We captured the story of The Quality Mending Co., which is a men’s clothing company located in NYC, specializing in vintage 1950’s and 1960’s work wear and classic original clothing made in New York. In just a year since releasing the video, it’s been viewed in over 100 countries and continues to drive unique visits into the retail location of both New Yorkers, national and international visitors. We were also able to get the video picked up by five influential fashion and denim blogs (links are listed at the bottom of this page).
Directed, shot and edited by Harrison Winter, Co-Directed by CJ Isaac.
Co.MISSION’s role: Creative direction, story formation, direction, cinematography, shot list, editing and post production. Video distribution and blogger outreach.
Press: Selectism: http://www.selectism.com/2013/04/12/watch-inside-the-quality-mending-co-nyc/
Denim Hunters: http://denimhunters.com/shop/the-quality-mending-co
Essential Style For Men: http://www.essentialstyleformen.com/features/style-the-quality-mending-co/
SF Egotist: http://www.thesfegotist.com/news/national/2013/april/16/quality-mending-co