Throughout our site and with our clients, we talk a lot about the statistics and reasons behind why we do what we do. We truly believe that a share-worthy brand video can be one of the most authentic and effective ways for a brand, small business or start-up to reach its audience. When done correctly, a share-worthy brand video can help fuel the entire marketing funnel, impacting each step of a buyer’s journey: from discovery, to exploration, purchase, loyalty and most importantly evolving your loyal customers to brand advocates who spread your message. When brand videos are tracked in this holistic way, it also becomes clear that they deliver strong ROI.
In order to fully tell this story, we put together “The SoVid Revolution” which focuses on how social videos and branded content are changing how a brand reaches its audience. For the most part, the industry has labeled share-worthy brand videos as social videos, but we’ve decided to shorten this and dub them SoVids. After all, this new form of brand building needs a sharable name unto itself.
We’ll dive into why SoVids are so effective, what they look like for brands big and small, and how they can help fuel each part of the marketing funnel.
You can read “The SoVid Revolution” through the slideshare presentation embedded below or by downloading the PDF at the following link: The SoVid Revolution.
Enjoy and leave us your comments below.
Harrison Winter | Founder of Co.MISSION